It would seem that Lance Armstrong’s karmic chickens have finally come home to roost.
Nike, and just about all of his sponsors have dropped him like a hot potato since all this doping business has been busted.
I’m not surprised in the least. I never liked him to begin with and couldn’t stand his arrogance. While everyone went crazy a couple of years ago grabbing up his ugly yellow bracelet for his Livestong Charity, the Europeans have always despised him. To them, it was the worst-kept secret that he was doping up and all this fanfare of him surviving cancer and winning multiple Tour de France races was nothing more than a giant show.
It wasn’t just his arrogance which turned me off from Day 1. I think it says a lot about a guy who leaves his wife and 3 kids who stuck by his side while he went through his cancer and then ditched them on the eve of his celebritydom to go date songstress Sheryl Crow. He then ditched Sheryl Crow when her breast cancer was diagnosed. It was so obvious this guy was and is a status whore. So Armstrong is now going through what happened to Tiger Woods a few years ago after his excessive cheating and marital infidelities came out.
I don’t understand why people become so shocked when the true colors of celebutards and public figures are revealed. Many of them are dirt-bags to begin with and have very seedy private lives. That’s why they have a tiny army of publicists, high-powered lawyers, fashion stylists, plastic surgeons, personal trainers, voice coaches and public relations firms as well as force their nannies, maids, drivers, personal security guards and even former lovers to sign very litigious and penalizing non-disclosure contracts with very strict secrecy clauses. I think it was the British photographer Cecil Beaton who once said that daylight must never fall on magic. His point being that the illusion of glamour and magic must be maintained at all costs and the public should never know what the reality is behind the illusion.
No need to list the media moguls, sports stars, movie stars, politicians who have all fallen from grace in recent years. There will be much more to come, I’m sure. Even a quick visit to Perez Hilton’s gossip blog will satiate anyone’s curiosity. I do think it says something about us as a society and possibly, a civilization which believes so much and relies so much on illusions, image and…hype. I think what it boils down to is a temporary suspension of critical thinking to believe a myth, an idea etc. The pressure for us to fall for it is everywhere, it assaults us daily and from all directions. Whether it’s for trying to steal your vote, get your hard-earned cash or fall for a certain ideology.
It even tries to get you, the private citizen, to engage in it yourself. Recently I joined LinkedIn the professional career networking version of FaceBook. Job-searching and networking are all about “branding yourself” now. You have to create a brand for yourself in order to market yourself to potential “buyers” (i.e clients or employers). Going through LinkedIn is now like going through a human version of the Sears catalogue. You don’t see the human being anymore, but just a list of superlative adjectives describing skill sets like “Excellent Problem Solver” or “Effective Negotiator”. The whole thing seems dehumanizing, contrived and somehow…sad.
In my humble opinion, I think all these things are doomed to fail eventually. All that really matters in the end is the truth.